Positioning: Thoraco-abdominal endovacular device

Brief:

Identify white space in the market for a thoraco-abdominal endovascular device and develop positioning and messaging that resonate

Countries:

EU and US

Methodology:

Qualitative: vascular surgeons and cardio-thoracic surgeons and interventional radiologists

The research explored:

• Detailed mapping of current landscape

• Highlight the language needed to explain the device attributes so they resonate, and are recalled and ultimately identified

Outcome:

A unique position and messaging brief so the communication would cut through and resonate with the target audience - cardio-thoracic surgeons, vascular surgeons and interventional radiologists